wear
wear
Design & Art Direction
Wireframing
Prototyping & Testing
UX/UI Design
Design Systems
Design & Art Direction
Wireframing
Prototyping & Testing
UX/UI Design
Design Systems
wear
Design & Art Direction
Wireframing
Prototyping & Testing
UX/UI Design
Design Systems
approach
With no digital footprint, Nala needed a site that hit hard from first glance. We amplified its bold photography with dreamy textures and psychedelic colours to express a brand built on inclusivity and “worn to be wild” energy. The e-commerce flow was streamlined for ease and momentum, clear product structures, intuitive bundles and subtle cross-sell cues, supported by a compact design system that kept everything expressive and unmistakably Nala.
With no digital footprint, Nala needed a site that hit hard from first glance. We amplified its bold photography with dreamy textures and psychedelic colours to express a brand built on inclusivity and “worn to be wild” energy. The e-commerce flow was streamlined for ease and momentum, clear product structures, intuitive bundles and subtle cross-sell cues, supported by a compact design system that kept everything expressive and unmistakably Nala.
approach
With no digital footprint, Nala needed a site that hit hard from first glance. We amplified its bold photography with dreamy textures and psychedelic colours to express a brand built on inclusivity and “worn to be wild” energy. The e-commerce flow was streamlined for ease and momentum, clear product structures, intuitive bundles and subtle cross-sell cues, supported by a compact design system that kept everything expressive and unmistakably Nala.
OUTCOMES
The launch delivered exactly what Nala needed: a high-impact, high-character digital identity that instantly resonated with a younger, more progressive audience. The site’s visual boldness became a clear differentiator in a category known for sameness, while the optimised e-commerce flows helped new customers find their fit faster and discover more across the range. The result was a platform that didn’t just sell, it built community, signalled values and turned first-time visitors into repeat loyalists.
The launch delivered exactly what Nala needed: a high-impact, high-character digital identity that instantly resonated with a younger, more progressive audience. The site’s visual boldness became a clear differentiator in a category known for sameness, while the optimised e-commerce flows helped new customers find their fit faster and discover more across the range. The result was a platform that didn’t just sell, it built community, signalled values and turned first-time visitors into repeat loyalists.
The launch delivered exactly what Nala needed: a high-impact, high-character digital identity that instantly resonated with a younger, more progressive audience. The site’s visual boldness became a clear differentiator in a category known for sameness, while the optimised e-commerce flows helped new customers find their fit faster and discover more across the range. The result was a platform that didn’t just sell, it built community, signalled values and turned first-time visitors into repeat loyalists.
74
74
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uplift in brand recall during testing (%)
uplift in brand recall during testing (%)
uplift in brand recall during testing (%)
2.2X
2.2X
2.2X
reduction in cart abandonment vs standard checkout tasks
reduction in cart abandonment vs standard checkout tasks
reduction in cart abandonment vs standard checkout tasks
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