first through
design

digital+
brand

first through
design

digital+
brand

measure

measure

Design & Art Direction
Wireframing
Prototyping & Testing
UX/UI Design
Design Systems
Interaction Design

Design & Art Direction
Wireframing
Prototyping & Testing
UX/UI Design
Design Systems
Interaction Design

measure

Design & Art Direction
Wireframing
Prototyping & Testing
UX/UI Design
Design Systems
Interaction Design

approach

AGL needed a future-ready app experience that matched its new brand identity and reduced friction across billing, usage tracking, and customer support. The redesign introduced a unified, intuitive space for electricity, gas, and solar insights, with seamless product toggling and clear colour differentiation. A new data-visualisation system drew from AGL’s updated brand language, elongated pill motifs, radiant gradients, and fluid motion, turning raw usage data into a calm, navigable rhythm. Interactive graphs let users explore hourly, daily, and monthly patterns, compare bills, and understand appliance-level consumption. The result was a premium, contemporary experience that redefined what an energy app could look and feel like.

AGL needed a future-ready app experience that matched its new brand identity and reduced friction across billing, usage tracking, and customer support. The redesign introduced a unified, intuitive space for electricity, gas, and solar insights, with seamless product toggling and clear colour differentiation. A new data-visualisation system drew from AGL’s updated brand language, elongated pill motifs, radiant gradients, and fluid motion, turning raw usage data into a calm, navigable rhythm. Interactive graphs let users explore hourly, daily, and monthly patterns, compare bills, and understand appliance-level consumption. The result was a premium, contemporary experience that redefined what an energy app could look and feel like.

approach

AGL needed a future-ready app experience that matched its new brand identity and reduced friction across billing, usage tracking, and customer support. The redesign introduced a unified, intuitive space for electricity, gas, and solar insights, with seamless product toggling and clear colour differentiation. A new data-visualisation system drew from AGL’s updated brand language, elongated pill motifs, radiant gradients, and fluid motion, turning raw usage data into a calm, navigable rhythm. Interactive graphs let users explore hourly, daily, and monthly patterns, compare bills, and understand appliance-level consumption. The result was a premium, contemporary experience that redefined what an energy app could look and feel like.

OUTCOMES

The concept work set a new benchmark for usability, clarity, and brand alignment across AGL’s digital ecosystem. The uplift demonstrated how a modernised UI, clearer data communication, and more intuitive navigation could meaningfully reduce support load and improve customer confidence, informing the direction of later iterations.

The concept work set a new benchmark for usability, clarity, and brand alignment across AGL’s digital ecosystem. The uplift demonstrated how a modernised UI, clearer data communication, and more intuitive navigation could meaningfully reduce support load and improve customer confidence, informing the direction of later iterations.

The concept work set a new benchmark for usability, clarity, and brand alignment across AGL’s digital ecosystem. The uplift demonstrated how a modernised UI, clearer data communication, and more intuitive navigation could meaningfully reduce support load and improve customer confidence, informing the direction of later iterations.

100

100

100

compliance with new design system tokens (%)

compliance with new design system tokens (%)

compliance with new design system tokens (%)

38

38

38

increase in task completion speed (%)

increase in task completion speed (%)

increase in task completion speed (%)

melbourne/naarm

australia

first through
design

digital+
brand

melbourne/naarm

australia

first through
design

digital+
brand

melbourne/naarm

australia

first through
design

digital+
brand