take flight
Design & Art Direction
Wireframing
Prototyping & Testing
UX/UI Design
Design Systems
Interaction Design
copywriting
social marketing
approach
The hunt+hawk brand needed to be repositioned to attract a more daring, sophisticated and higher-value client base. A bolder, more refined yet playful visual language was developed, grounded in the ethos of elevating client’s business from the brand up. The site pivoted around a reversed scroll, taking users “higher” to reflect the tagline, “we take you higher,” packed with hidden animations and moments of surprise along the journey. The brand narrative, UX, and design system were rebuilt to communicate confidence and clarity while showcasing tangible results.
The hunt+hawk brand needed to be repositioned to attract a more daring, sophisticated and higher-value client base. A bolder, more refined yet playful visual language was developed, grounded in the ethos of elevating client’s business from the brand up. The site pivoted around a reversed scroll, taking users “higher” to reflect the tagline, “we take you higher,” packed with hidden animations and moments of surprise along the journey. The brand narrative, UX, and design system were rebuilt to communicate confidence and clarity while showcasing tangible results.
approach
The hunt+hawk brand needed to be repositioned to attract a more daring, sophisticated and higher-value client base. A bolder, more refined yet playful visual language was developed, grounded in the ethos of elevating client’s business from the brand up. The site pivoted around a reversed scroll, taking users “higher” to reflect the tagline, “we take you higher,” packed with hidden animations and moments of surprise along the journey. The brand narrative, UX, and design system were rebuilt to communicate confidence and clarity while showcasing tangible results.
OUTCOMES
The new brand and website strengthened market credibility, clarified the value proposition, and helped attract higher value brand aligned clients. The refreshed digital experience supported increased project scale, quality and commercial opportunity.
The new brand and website strengthened market credibility, clarified the value proposition, and helped attract higher value brand aligned clients. The refreshed digital experience supported increased project scale, quality and commercial opportunity.
The new brand and website strengthened market credibility, clarified the value proposition, and helped attract higher value brand aligned clients. The refreshed digital experience supported increased project scale, quality and commercial opportunity.
42
42
42
increase in qualified leads (%)
increase in qualified leads (%)
increase in qualified leads (%)
1.7X
1.7X
1.7X
increase in average project value
increase in average project value
increase in average project value
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