first through
design

digital+
brand

first through
design

digital+
brand

excel

excel

Design & Art Direction

Wireframing

Prototyping & Testing

UX/UI Design

Design Systems

Interaction Design

Generative AI Prompting

social marketing

Design & Art Direction

Wireframing

Prototyping & Testing

UX/UI Design

Design Systems

Interaction Design

Generative AI Prompting

social marketing

excel

Design & Art Direction

Wireframing

Prototyping & Testing

UX/UI Design

Design Systems

Interaction Design

Generative AI Prompting

social marketing

approach

RBM Software needed a launchpad worthy of its global talent and eCommerce impact. The identity leaned on Engineers of Excellence, projecting trust, intelligence, and precision. Bold visuals combined digital code motifs, playful interactive elements and immersive geometric animations which brought engineering to life. The website simplified complex offerings, highlighted global teams, and turned technical depth into a confident, human-scaled experience. Every interaction reinforced credibility, innovation, and a more premium positioning.

RBM Software needed a launchpad worthy of its global talent and eCommerce impact. The identity leaned on Engineers of Excellence, projecting trust, intelligence, and precision. Bold visuals combined digital code motifs, playful interactive elements and immersive geometric animations which brought engineering to life. The website simplified complex offerings, highlighted global teams, and turned technical depth into a confident, human-scaled experience. Every interaction reinforced credibility, innovation, and a more premium positioning.

approach

RBM Software needed a launchpad worthy of its global talent and eCommerce impact. The identity leaned on Engineers of Excellence, projecting trust, intelligence, and precision. Bold visuals combined digital code motifs, playful interactive elements and immersive geometric animations which brought engineering to life. The website simplified complex offerings, highlighted global teams, and turned technical depth into a confident, human-scaled experience. Every interaction reinforced credibility, innovation, and a more premium positioning.

OUTCOMES

The new brand and website positioned RBM Software as a premium, trusted partner in eCommerce innovation. Early results showed faster, more confident client conversations, stronger engagement with global offerings, and a clearer perception of technical excellence and expertise.

The new brand and website positioned RBM Software as a premium, trusted partner in eCommerce innovation. Early results showed faster, more confident client conversations, stronger engagement with global offerings, and a clearer perception of technical excellence and expertise.

The new brand and website positioned RBM Software as a premium, trusted partner in eCommerce innovation. Early results showed faster, more confident client conversations, stronger engagement with global offerings, and a clearer perception of technical excellence and expertise.

22

22

22

faster sales cycle in first year (%)

faster sales cycle in first year (%)

faster sales cycle in first year (%)

1.6X

1.6X

1.6X

increase in average project value in first year

increase in average project value in first year

increase in average project value in first year

melbourne/naarm

australia

first through
design

digital+
brand

melbourne/naarm

australia

first through
design

digital+
brand

melbourne/naarm

australia

first through
design

digital+
brand