As lead designer on the pitch for the Formula 1 Australian Grand Prix and moto GP websites, I explored how the energy of race weekend could translate into a cohesive digital experience across web, ticketing and event planning. The concept unified the Formula One and MotoGP sites through a shared navigation system while allowing each event to retain its own visual identity. Personalised dashboards surfaced team and driver stats, news and race updates for returning fans. An interactive course map helped visitors orient themselves before arrival, while real-time ticket availability and an AI ticket assistant simplified the path from browsing to purchase via Ticketmaster.