The pitch reimagined Bunnings’ digital front door by translating the iconic “red shirt” experience into a warm, human digital presence. An advanced, intention-led homepage search anchored the journey, supported by conversational prompts that invited users to “Need a hand?”, mirroring the approachable in-store culture. Friendly staff profiles added personality, grounding the experience in real people and real stores. Product browsing was rebuilt with cleaner structure, generous breathing room and bold, block-based layouts echoing DIY construction. Lifestyle inspiration boards and a 3D virtual builder elevated discovery, helping users visualise possibilities and project needs with clarity and confidence.