Covitus launched as a new investment banking firm in a competitive US market, demanding a brand that radiates expertise, control and precision. The visual identity and website centred on a Focus concept: elements move in and out of focus to reflect sharpness and attention, while dark monochrome tones evoke luxury and confidence. Bold, bright yellow CTA’s cut through the palette, driving engagement and lead generation. Every interaction is deliberate, underscoring the brand’s promise of unwavering client focus.